Slowly but surely, Soy Vay has caught on nationally, eliciting raves from customers and … Please include at least one social/website link containing a recent photo of the actor. Moreover, podcasts are, “a rich and immersive way to reach our consumer,” she explained. Add to online shopping list or grocery cart for Hannaford To Go. 0 shares. So they combined their family secrets and delighted the world with unique sauces made with real, high-quality ingredients – just the good stuff. by Matthieu Brajot, Art Director. Then find the right shows and talent to tell your story.”, Follow those steps and you’ll be saying, “yay!” instead of, “oy, vey!”, © 2021 Midroll is a subsidiary of SiriusXM Holdings Inc — podcast advertising, Keeping Kosher: When Jewish Law Met Processed Food, http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3. Cook on high for 3 to 4 hours or on low for 6 to 8 hours. He explained that, “she would put it on her chicken and it was always perfect.” This, despite the fact that, “she’s not a very good cook.”, Just take a listen to this fun and engaging ad read: In a slow cooker, add the chicken breast and half a bottle of Soy Vay® Teriyaki Sauce. In honor of National Poultry Day, I am reviewing a way to use one of my easiest, tastiest, fastest ways to cook America’s staple meat: chicken. “While we have a great base of loyal Soy Vay fans–and are the #1 Asian marinade–we’re still very much in a place of introducing people to the brand and our great tasting sauces and marinades,” said Molly Steinkrauss, associate director of public relations for Clorox. Soraya Vay Un caos ordenado! (Spoiler alert: they went home with a luau in their mouths, a nod to the Island Teriyaki flavor.) “Gastropod,” which bills itself as a podcast about “food with a side of history and science” chose a topic to perfectly match Soy Vay, “Keeping Kosher: When Jewish Law Met Processed Food.” Not coincidentally, Soy Vay is a Kosher product (if it isn’t already obvious, think of the Yiddish expression,”oy vey!”). This led Clorox to try some fresh approaches with two shows as part of a campaign that also included more typical pre-roll and mid-roll live reads. Voy a dar mi interpretación de la charla así que siento si no soy fiel a la realidad, puesto que, como he dicho antes, es mi visión a cerca de esta herramienta. They couldn’t deny their passion….for food. The Soy Vay way since 1982. Bits of garlic, real ginger and toasted sesame seeds swim in preservative-free soy sauce. In honor of National Poultry Day, I am reviewing a way to use one of my easiest, tastiest, fastest ways to cook America’s staple meat: chicken. New look. Soy Vay came to us wanting a full rebrand of their site, which is always a fun project and probably the best assignment a client could ever give to an agency. Then, as an adult, he tasted delicious Teriyaki skewers that a Chinese-American colleague brought to a potluck. Soy Vay Veri Veri Teriyaki Marinade & Sauce. Catch the culinary movement with Soy Vay at Brooklyn Taste Talks All-Star BBQ event! Posts about Chicken written by Meghan Brett. Submissions without photos may not be accepted. http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3, Evaluating this spot, Steinkrauss said, “What we like is the natural and native quality of the integration, as well as great content alignment with the product.”, On “Spilled Milk” Soy Vay was the exclusive sponsor for an episode entirely about Teriyaki, culminating with hosts Molly Wizenberg and Matthew Amster-Burton undertaking an honest taste-test of the sauce. Soy Vay TV Spot, 'Asian Twist' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. They chose the medium because they knew their target audience listens. Dec 5, 2018 - Explore Sylvieann Harris's board "Soy vay veri veri teriyaki" on Pinterest. “It’s what I would call almost a perfectly balanced marinade.”, Graeber added that Murphy’s mother-in-law actually turned him on to Soy Vay. They chose the medium because they knew their target audience listens. If you're a longtime reader of … The Soy Vay way since 1982. It's your basic Jewish boy meets Chinese girl story. I’m no food blogger. Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. Inspired by the classic sauces and marinades of China and Japan, the pair added a deliciously kosher twist and together founded Soy Vay in 1982. In the world of celebrities, Soy Vay was displayed in Eminem’s award-winning “Slim Shady” video. Then, as an adult, he tasted delicious Teriyaki skewers that a Chinese-American colleague brought to a potluck. Then find the right shows and talent to tell your story.”, Follow those steps and you’ll be saying, “yay!” instead of, “oy, vey!”, © 2021 Midroll is a subsidiary of SiriusXM Holdings Inc — podcast advertising. The story of Soy Vay and how it came to be is a cute one. Some time ago I impulsively found Soy Vay’s Marinades and Sauces at the grocery store. The birth of Japanese Soy Sauce, “Shoyu”. That's why Clorox's Soy Vay brand turned to podcasts. That’s why Clorox’s Soy Vay brand turned to podcasts. Soy Vay | We've been mixing up Kosher sauces and marinades since 1982. For a chance to win the Soy Vay #ShalomLomein Giveaway, simply leave a comment on this post with a valid email address. “It proved our theory that hearing someone endorse your products and say why they’re relevant to them is extremely impactful.”, Her advice for a great podcast campaign is straightforward: “First, ensure you have a good story to tell and strong messaging. That’s why Clorox’s Soy Vay brand turned to podcasts. Midroll Media Blog Podcasts Deliver Soy Vay's Story with Impact Being the most popular Asian marinade in the U.S. doesn't mean there still aren't masses of potential converts out there seeking unique flavors to make every ingredient more yummy. So, Graeber called on executive chef Mark Murphy of Benchmarc Restaurants in New York to attest. With Intel being on the back foot of late having their desktop marketshare and mainstream relevancy swallowed up by AMD's Ryzen 3000 series processors what better way to get back into the hearts of your dumb fucking consumers than to partner up with Marvel and repackaging your "K" series unlocked processors with Avengers themed cardboard. He explained that, “she would put it on her chicken and it was always perfect.” This, despite the fact that, “she’s not a very good cook.”, Just take a listen to this fun and engaging ad read: Soy Vay Veri Veri Teriyaki Sauce found at Hannaford Supermarket. Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. Initially I just like the design of the bottles: little boats and fun looking writing on a larger-than-usual bottle. Soy Vay Enterprises began making and bottling Veri Veri Teriyaki in 1982 in Northern California. Soy Vay teamed up with Celebrity chef Leah Cohen, of Pig & … While chicken and sauce are cooking, prepare the pineapple by: cutting the rind o ff, cutting into quarters, removing the core and slice; set aside. They couldn't deny their passion--for food. http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3, Evaluating this spot, Steinkrauss said, “What we like is the natural and native quality of the integration, as well as great content alignment with the product.”, On “Spilled Milk” Soy Vay was the exclusive sponsor for an episode entirely about Teriyaki, culminating with hosts Molly Wizenberg and Matthew Amster-Burton undertaking an honest taste-test of the sauce. Featured Videos. An in-depth mid-roll spot focused on the founding of Soy Vay, giving the tale the time and attention it deserved. See more ideas about soy vay, teriyaki, recipes. Soy Vay Veri Veri Teriyaki Marinade Less Sodium found at Hannaford Supermarket. Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. “The marinade is so good,” Graber recounts, “that he persuades her to go into business with him.”, Another crucial aspect is how great Soy Vay sauces taste, and how easy they are to use. - 910 Followers, 1 Following, 92 pins Client : Clorox (Soy Vay) Agency : Swirl Position : Production (project, line, and post) and agency producer Description : Trying to unveil the amazing awesomeness… Been reading the labels on some new foods I ’ ve found bottle of Soy Vay displayed! Relatively new brand of Soy Vay® has been mixing up Kosher sauces and Marinades since.. But surely, Soy Vay way since 1982: it 's your basic Jewish boy meets Chinese story. Bottle of Soy Vay way since 1982 for a relatively new brand of sauce. 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