Your mood board images have more influence over the quality of submissions than any other part of your brief. Campaign Brief 2. There are several aspects that determine how you construct it: The influencer needs to know who they are working with, so show who you are as a company! Depending on the influencer’s channel(… (Make sure you also check out our, Compensation type (Flat amount, commissions, others, etc. This could include discussing a specific product the brand doesn’t wish to advertise in the present campaign or any reference to competitors. It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! : Where will this campaign take place? In the KPIs section of the brief, brands should clearly outline the goals they wish to achieve as a result of the influencer engagement. Feel free to give the influencers a guideline – or leave it completely up to their creativity! One of the most popular influencer marketing examples is sponsored content. Whether you’re creating a big-budget TV ad or writing a new blog for the company website, everyone knows how important a good brief … Brand assets such as a logo or slogan that an influencer should include in sponsored content should be stated in an influencer brief. December 2016. Step 4: Influencer Deliverables This is where you define the deliverables … You don’t have to explicitly state for the exact amount of engagement, clicks, or code usage, but your “ideal” vision is important when forming expectation and objectives. Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an. Crucial to every influencer marketing campaign is the inclusion of a compelling CTA that social media users should perform after consuming sponsored content. In an effort to advertise its online … How to write a great influencer brief (and why it really makes a difference) Team Collabary 16. To ensure that an influencer’s sponsored content meets, How Much Time Will You Spend On Social Media In A Lifetime? In the event that an influencer’s sponsored content takes the form of a giveaway or contest, an influencer brief should clearly include necessary rules and guidelines so influencers aren’t left to explain contest rules in a way that could be inconsistent with the brand’s intentions. Company Name Influencer Marketing Brief 2. In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an influencer marketing campaign. Instagram? The value of a good brief. To ensure that an influencer’s sponsored content meets FTC guidelines, an influencer brief should include both an FTC guideline reminder and the specific language the influencer should use for disclosure (e.g. What does your company bring to the public? Similar to providing a list of messaging points, the inclusion of a CTA ensures that an influencer delivers on a brand’s specific goals. When do I use it: Most brands and agencies include the brief in the first or second email exchange with their preferred influencers. A focused CTA should, therefore, be included in every influencer brief. An influencer marketing brief can help you achieve several things. Conversely, both an arduous influencer brief or one lacking sufficient detail can lead to a poor performing campaign. Agree with the influencer case, influencer briefs lay the foundation for successful campaigns and. 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